In continuation of bilateral cooperation between Shahrokhi Technical Institute and AFS international brand, the representative of this company and the managing director of Shahrokhi Technical Institute met and discussed in the central office of this institute.
In order to deepen its commercial and industrial relations and interactions, Shahrokhi Technical Institute hosted the senior representative of AFS Turkey for 2 days. This series of meetings was held by the efforts of the overseas trade, development and market vice-chairs and was conducted with the presence of the respected management of the institution and the active sales representatives of the institution, in order to facilitate economic transactions and increase the level of interaction between the two in the field of flexible channels, especially Green.
Consumer market evaluation
In these meetings, the representative of AFS company assessed the market of the request for facilities in Iran and the level of acceptance of the country’s construction sector towards AFS flexible channels, and with the cooperation and opinions of the personnel of the engineering and sales department of Shahrokhi Technical Institute and also the active sales representatives of Shahrokhi Technical Institute throughout the country, to summarize Proportionality for how to supply the needs of Iran’s consumer market as best as possible.
Also, the special position of Shahrokhi Technical Institute as a sales representative of BelGreen flexi channels among other competitors was discussed and the strategies to increase the level of marketing, corresponding to the high quality of this brand in the Iranian consumer market, were discussed.
The special position of AFS products in Iran
In this meeting, the Managing Director of Shahrokhi Technical Institute, while welcoming and expressing his satisfaction with the opportunity, added: Every twenty minutes in Iran, an AFS product is sold, and this great success is due to the correct choice of an Iranian brand called Shahrokhi. Now, due to the extensive efforts of Shahrokhi Technical Institute, AFS has become a well-known brand in Iran. In this way, this institution has made many efforts. Participation in projects, training of skilled sales representatives, advertising and other things show the serious determination of Shahrokhi Technical Institute to expand its share in the Iranian market. As far as now about 70% of Iran’s market share is in the possession of AFS. Shahrokhi Technical Institute has more than 25 AFS sales representatives all over Iran and about 12 representatives in Tehran, each of them are working according to the policies of the central office of this institute.
Sales policies
In the continuation of the Vice President of Development and Market, he stated: Providing high quality products with the least profit, new products without price increase and competitive price is one of Shahrokhi’s principles, which has led to the better establishment of AFS in Iran. Also, in the end, he expressed his hope that the joint cooperation of the two top Middle Eastern brands, Shahrokhi and AFS, will be stable and sustainable.
Visiting AFS flexibel pipes warehouse
Then the representative of AFS company, accompanied by the honorable management of Shahrokhi Technical Institute, visited the central warehouse of Flexi Bell channel of this institution and learned about the amount and process of orders and how to send these channels to all parts of the country.
